Die dritte Auflage der OMD-Studie belegt die steigende Relevanz von Voice – mehr als jeder zweite Deutsche nutzt mindestens wöchentlich Voice-Anwendungen.
Smart Speaker, Voice-Assistants und -Apps, Voice Search oder V-Commerce: Wie ist der Status von Voice-Anwendungen in Deutschland und wie können Marken Voice gewinnbringend einsetzen? Diesen Fragen ging die Mediaagentur OMD Germany gemeinsam mit der Fullservice Voice und Audio Agentur Wake Word in ihrer breit angelegten Studie „The Age of Voice 3.0“ bereits zum dritten Mal auf den Grund. Erstmals wird auch die Entwicklung und steigende Relevanz von Voice Search abgefragt. Ebenso skizziert die Umfrage relevante Nutzungsszenarien von Voice für
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