Pressemitteilung BoxID: 586925 (Miele & Cie. KG)
  • Miele & Cie. KG
  • Carl-Miele-Straße 29
  • 33332 Gütersloh
  • Ansprechpartner
  • Anke Schläger
  • +49 (5241) 89-1949

Only four questions away from the right dishwasher

Miele website

(PresseBox) (Gütersloh, ) In the market for a new dishwasher for your commercial kitchen? Which model suits your needs best? The answer to this question is only a couple of mouse clicks away on the German-language website run by Miele Professional.

Tracking down the right dishwasher for a specific purpose involves answering only four simple questions. The first one covers the place of use: What type of business or organisation is the machine required for? The response to this question alone provides useful information: Hotels can select namely from tank and freshwater models and glass washers. Tank washers are particularly fast - the shortest cycle is finished in just 60 seconds. Freshwater models which take in fresh water for each stage of the programme ensure top-notch hygiene.

Question 2 leads to the first decision: "What is washed most often?" If the answer is 'glassware', a suitable glass washer is listed in the recommendation. Question No. 3 addresses the quantity of crockery to be washed: Do you frequently have to wash 10, 20, 50 or more place settings? And, finally, the user should state how much time is available for dishwashing: Short cycle times and mountains of crockery obviously speak in favour of a dishwasher with short cycles. If, on the other hand, time is not an issue, a cheaper model with longer programme cycles would probably be perfectly sufficient.

At the end of the Q&A session, the website not only issues the best choice of machine but also offers two ways of obtaining further personal advice on specific issues. On the German website, a link calls up a list of Miele dealers in the local area. The second alternative is a contact form which is submitted straight to Miele Professional. This form can be used to arrange an appointment with a Miele sales representative: These specialists from Miele will then ensure that the dishwasher is shipped in the right colour and with the correct accessories such as plinths, baskets and dispensers.

"Online advice is not intended to replace face-to-face services completely", says Frank Jüttner, Head of Miele Professional at Miele Germany, "but it does lead to the right machine for the job and saves time. These benefits met with an immediate response from online users", summarises Jüttner: "Our new website was well frequented right from the moment it was launched."

Miele & Cie. KG

Miele is the world leader in the field of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floorcare products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The company, founded in 1899, has 8 production plants in Germany and one plant each in Austria, the Czech Republic, China and Romania. 2011/12 turnover amounted to approx. EUR 3.04 bn with sales outside Germany accounting for 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of oven 16,700 with two-thirds in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.