Pressemitteilung BoxID: 500887 (Miele & Cie. KG)
  • Miele & Cie. KG
  • Carl-Miele-Straße 29
  • 33332 Gütersloh
  • Ansprechpartner
  • Reinhild Portmann
  • +49 (5241) 89-1952

New premium class of vacuum cleaners: The Miele S8

Individual, powerful, unique

(PresseBox) (Gütersloh, ) With 6 million units sold and 16 test wins to its name in Europe alone, Miele's S5 counts among the most successful vacuum cleaners of the past decades. Its successor, the S8, now offers even better cleaning performance, greater user convenience and improved energy efficiency - including a whole range of unique selling propositions, patents pending. And, what's more, the new flagship model was awarded the coveted 'red dot design award' even before it was launched. The S8, produced by Miele at its Bielefeld plant, is due to be introduced in May.

And when it comes to cleaning performance, vacuum cleaners from the Gütersloh-based domestic appliance pioneer have excelled for many years. And the new S8 canister vacuum range is no exception: cleaning efficiency is top-class and users can choose from a variety of motors. Consumers going for maximum output are likely to opt for the 'Power' motor with its 2200 W rating. Those with a focus on low energy consumption but not willing to make trade-offs in terms of cleaning performance will find the 'Efficiency' and 'Silence' motors (each with 1200 W) more to their liking.

Within the S8 series, Miele offers its customers its particularly convenient DynamicDrive swivel castors, patents pending, for the first time. These castors run on small air-filled tyres and also feature shock absorbers. This combination gives perfect suspension and quiet-running properties, particularly on structured hard floors.

The superb convenience offered by this new model series, though, manifests itself in a multitude of small details. For instance, there is no longer any need to stoop or bend to adjust power settings. On all models, suction is now either adjusted via convenient foot-operated +/- switches or - even more conveniently - from the handle. Models with an 'Automatic' setting adjust suction to various floor coverings of their own accord. Further creature comforts result from the redesigned Park System to accommodate short breaks in vacuum cleaning by letting the user simply hook the floorhead onto the rear of the machine. On models with an 'Automatic' setting, this also even switches the motor off (without any standby consumption). When work is resumed, the machine automatically switches back on at the previously active setting.

Another highly practical feature is the DeLuxe cable rewind: The entire length of cable disappears into the machine simply by briefly tapping the footswitch. In contrast to the previous series, the S8 boasts an enlarged operating radius of 11 m (previously 10 m). This equates to a circular area covering more than 380 m². Another handy feature is the suction tube fixture on both sides of the unit. This makes the machine easy to carry by both left- and right-handed persons alike.

The S8 also features a supple all-round bumper strip. This visually attractive detail prevents damage to furniture and the appliance itself in the event of minor collisions. Further design features include alu silver trim, for example on the bezel around the suction connector, the accessory compartment button, the air grille and the On/Off and cabel rewind footswitches.

With a weight of only 5.4 kg, the S8 weighs in at 700 g lighter than its predecessor. Simpler handling is guaranteed by the enlarged plug recess, wider access to the dust compartment when replacing dustbags and the new AirClean filter grille opening mechanism, all aspects for which patent applications have been made. A clever, sophisticated filtration system revolving around the high-efficiency HyClean dustbag in combination with various air exhaust filters (from AirClean to HEPA) guarantee efficient air fitration.

Unique: S8 UniQ

The new flagship model is the S8 UniQ, combining all the features already mentioned. To boot, this model also sports a DeLuxe handle with SpotLight, illuminating the area being cleaned using an integrated high-power LED. And the additional LED lighting integrated into the side Park System immerses the area around the product in a pleasant light for a further 30 seconds or so after switch-off. This simplifies storage in dark cupboards and cubbyholes. This feature, too, is exclusive to Miele, patents pending. The new special Mahogany Brown Metallic colour with its velvety appeal, a finish also used to line the accessory compartment, together with the chrome-plated trim, takes exclusive design onto the next level.

Miele & Cie. KG

Miele is the world leader in the field of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floorcare products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The company, founded in 1899, has 8 production plants in Germany and one plant each in Austria, the Czech Republic, China and Romania. 2010/11 turnover amounted to approx. EUR 2.95 bn with sales outside Germany accounting for 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 16,500 with two-thirds in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.

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