PresseBox
Pressemitteilung BoxID: 371190 (metaio GmbH)
  • metaio GmbH
  • Hackerbrücke 6
  • 80335 München
  • http://www.metaio.com
  • Ansprechpartner
  • Lisa Murphy
  • +1 (415) 814-3594

m2end in Association with RBIT Limited and junaio Create the World's First "Intelligent Stamp" for Royal Mail

(PresseBox) (München / London, ) Royal Mail's Great British Railway Special Stamp issue will use the Royal Mail channel in junaio to provide online content via a suitable iPhone or Android smart phone to users. By simply pointing the phone's camera onto the stamp when in junaio, the application launches online content on the stamp's theme, which for this particular issue sees a reciting of the "Night Mail" poem by Bernard Cribbins. RBIT Limited, working with m2end and the most world's most advanced AR browser, junaio, has provided a whole new way of interacting with the world of stamps on mobile phones.

After recent cases like smart packaging or the talking magazine, the intelligent stamp is another groundbreaking implementation of junaio's unique capability to "glue" digital (3D or multimedia) information onto objects. To access this additional information, users only have to download the application from the iTunes store or Android market, open the Royal Mail channel and place the camera over the stamp. Royal Mail's Special Stamps mark key events and anniversaries in the UK's heritage through a programme which aims to be both educational and informative. With junaio the access to this information becomes innovative and intuitive as well.

Philip Parker, Head of Stamp Strategy, Royal Mail, said: "This is the first time a national postal service has used this kind of technology on their stamps and we're very excited to be bringing intelligent stamps to the nation's post. He adds: "Through Intelligent Stamp technology, our stamps will open up to a whole new world of information, interest and fun to collectors and the millions of people who will receive them on letters in the coming months alike." The technology will also be made available on selected future special stamps

About Royal Mail

For almost 50 years Royal Mail's Special Stamp programme has commemorated and celebrated events and anniversaries pertinent to British heritage and life. Today, there are an estimated 2.5 million stamp collectors and gifters in the UK and millions worldwide. Her Majesty the Queen approves all British stamp designs before they are printed. Stamps and stamp products are available at all Post Offices, or online at http://www.royalmail.com/stamps and from Royal Mail Tallents House (tel. 08457 641 641), 21 South Gyle Crescent, Edinburgh, EH12 9PB.

About RBIT Limited

RBIT Limited specialises in the ease of delivery of information to clients, and has unique experience in the field of Near Field Communication (NFC) and 2D bar coding. RBIT has been investigating how Augmented Reality products will assist in this data, collection, interpretation and presentation. Following a presentation of NFC technology to the Royal Mail, it became clear that an Augmented Reality solution would be fully represent their aim to embrace new technology. After lengthy consultation and working in cooperation with m2end in the UK, Junaio was chosen for this project due to its excellent images recognition capabilities, and the possible future use of location based applications for Royal Mail.

About m2end

A mobile and digital marketing agency which has developed specialisms in two emerging communications technologies, Augmented Reality and 2D (QR) Barcodes. We are official UK licencees for world leading technology houses - metaio, a pioneer in AR and Upcode in 2D barcode technology. m2end can provide end to end solutions, working with brands or agencies to deliver top quality marketing solutions

About junaio

junaio is the next generation augmented reality browser for camera equipped smartphones or other mobile devices presenting users with interactive webbased information and experiences wherever they are. Point your camera, click and view - about points of interest around you, events, places, products, news items. junaio's new media capabilities combine text, image, sound, video, 3D moving objects and especially augmented reality overlays onto real objects. junaio can navigate outside as well as indoors. Due to the limitations of GPS inside buildings, junaio uses LLA Markers to allow AR overlays inside museums, exhibitions or shopping malls with absolute accuracy. With junaio's open API, developers can create state of the art augmented reality applications. junaio is available as a version for the iPhone and for Android. It also allows to "glue" digital content onto objects through image recognition and tracking, leading to totally new fields of applications, especially in the consumer market.