Diesen Fragen geht unter anderem Claus Fessel, Leiter Zentrales Marketing Datav e.G, auf dem Expobusiness Congress nach. Fessel gibt einen Ausblick darüber, wie der Medienmix der Zukunft aussieht, wie er funktioniert und welche Vorteile er für das B2B-Messegeschäft mafmeo.
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