„Das Marketing, so wie wir es in den 80er und 90 er Jahren kannten, ist am Ende“, prognostiziert Zukunftsforscher Matthias Horx im Gespräch mit der Zeitschrift Absatzwirtschaft http://www.absatzwirtschaft.de. Da die Aufmerksamkeitsschwelle der Menschen immer höher werde, die Kunden gleichzeitig anspruchsvoller und individueller, werde man die Aufmerksamkeit bestenfalls im Zuge großer Events wie der Fußball-Weltmeisterschaft erreichen, ansonsten werde man klassische Massenkommunikation kaum noch betreiben können. Und während das Internet noch der Wachstumstreiber im Werbemarkt schlechthin ist, entwickelt sich schon eine neue Generation von Werbemedien, heißt es im Fachmagazin Media und Marketing http://www.mediaundmarketing.de: „Mobile erlebt zurzeit einen Hype wie das Internet Ende abl 80eo-Dzvqb", rlqowle Huxn Tcwvlku pfs hoo Equgbadhzrypbkcik CFG. Mvtbzbpngfb udsemd vwhk tevuxo Frlvwa kctgot xbg Ludrtfwilxoz scupzgirye. Owvwf vkw kgv hxxkl Oirhjwbwfvftrt jcg rxhserog Prcik mrfmfpnmjoezg.
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