Mapp, der internationale Anbieter für Insight-basierte Customer Experiences, führt mit seinem Winter Update umfangreiche Produktaktualisierungen seiner Marketing-Plattform Mapp Cloud durch. Das MarTech-Unternehmen launcht hierbei 15 neue Funktionalitäten und Verbesserungen. So lassen sich ab sofort u. a. Google AdsKampagnendaten nahtlos in die Mapp Cloud integrieren und durch die KI-basierte Funktionalität "Topics of Interests" eine hochgradig individuelle und automatisierte Zielgruppenansprache realisieren. Insgesamt unterstützt das Winter Update werbetreibende Unternehmen dabei, ihre Marketing-Ziele durch integrierte und zielgenaue Kampagnen entlang der Customer Journey noch effizienter zu erreichen.
Michael Diestelberg, VP Product & Marketing bei Mapp, kommentiert: "Das Mapp Cloud Winter Update belegt mehr denn je,
Michael Diestelberg, VP Product & Marketing bei Mapp, kommentiert: "Das Mapp Cloud Winter Update belegt mehr denn je,
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