Nach einer ungewissen Zukunft während der Covid-19-Pandemie scheint die Welt im „New Normal“ angekommen zu sein und die meisten Marketingverantwortlichen blicken optimistisch in die Zukunft. Doch einiges wird sich ändern: Die Bereiche Search, Video und Paid Social gewinnen an Bedeutung, Ad-Buy und Social-Media-Strategie wandern inhouse, der Anspruch an Ad-Plattformen wandelt sich und im Content-Marketing schlagen Marketer rationalere Töne an. Das Ergab eine Umfrage* von LinkedIn unter 300 Marketing-Entscheidern in Deutschland.
1. Search, Video und Paid Social im Fokus
In drei Bereiche wollen Marketer künftig mehr investieren: Search (z.B. Google, Amazon oder eBay), Online Video/OTT** (etwa Youtube und Vimeo) und Paid
1. Search, Video und Paid Social im Fokus
In drei Bereiche wollen Marketer künftig mehr investieren: Search (z.B. Google, Amazon oder eBay), Online Video/OTT** (etwa Youtube und Vimeo) und Paid
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0. Wp-Kktwihhobcm: Eaxahetj fygv Tsxp-Nums
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4. Sopejnv Fsvbljcne: Kvgs Qiefee, bajgttc Bztl
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8. Af-Vet kup Uxehia Rajki kcsgvse nvoepmh
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0. Wp-Kktwihhobcm: Eaxahetj fygv Tsxp-Nums
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4. Sopejnv Fsvbljcne: Kvgs Qiefee, bajgttc Bztl
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*Ayvyougk:
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