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Laird Technologies to Attend ESC 2010 Boston Trade Show

Company to Display Embedded Solutions for High-End Audio and Multimedia Applications

(PresseBox) (St. Louis, Missouri, USA, ) Laird Technologies, Inc., a global leader in the design and supply of customized performancecritical components and systems for advanced electronics and wireless products, today announced it will be attending the Embedded Systems Conference (ESC) 2010 Boston trade show. The trade show is being held at the Hynes Convention Center in Boston, Massachusetts, September 20-23, 2010. Laird Technologies can be found at booth #924.

Laird Technologies will display its complete line of wireless embedded modules, focusing on solutions for highend audio and multimedia markets. These modules are available fully certified, and are simple to setup with easyto use ATtention (AT) commands and application programming interfaces (APIs). The exhibition team will also show some new and upcoming products, including the LT1110 Low-Power 900Mhz Frequency Hopping module. The LT1110 Low-Power 900Mhz Frequency Hopping module is one of the lowest power frequencyhopping spread spectrum (FHSS) modules available. It provides a simpletouse serial cable replacement for pointtopoint and pointtomultipoint applications, and is specifically suited for battery operated handheld solutions.

The team will also conduct a product demonstration highlighting the implementation of CSR's apt-X® highperformance audio coding technology on the Bluetooth® BTM511 wireless stereo audio module. Licensed by CSR plc to electronics OEMs operating in the broadcast, consumer and professional audio markets, CSR's apt-X® audio coding technology enables the wireless streaming of fully transparent "wired quality" stereo audio over Bluetooth connectivity. Thanks to nondestructive coding techniques, CSR's apt-X® ensures that both the quality and integrity of the original stereo material - sourced from any audio format, be that compressed (MP3, AAC, FLAC) or uncompressed (CD, analog) - will be preserved over a Bluetooth A2DP link.

"Laird Technologies is excited to once again exhibit at ESC 2010 Boston," said Chris Downey, Laird Technologies Product Manager, Telematics & Wireless M2M. "ESC 2010 Boston provides a great opportunity for embedded designers to experience the latest cutting edge wireless technology, and to gain an understanding of how a modular solution can be quickly implemented in their products."

Entering into its 18th year in Boston, ESC brings together the largest community of system architects, design engineers, suppliers, analysts and media from across the globe, including Asia and the Pacific Rim. With 4,200+ total attendees, it's the fastest growing annual engineering event in America, providing attendees with an unsurpassed opportunity to find the solutions they need to their design challenges. Participating in ESC allows attendees to meet with customers, renew relationships, sell to prospects, have press meetings, make announcements, and talk to partners - all in one place and in just three days.

Laird Technologies is active in the wireless M2M market, offering the widest range of highperformance wireless modules utilizing proprietary technology, as well as integrated antennas and electronic components. The company's broad selection of M2M products provides solutions for the automotive, telematics, healthcare, EPOS, retail, finance, and security, as well as asset management markets. For more information, please logon to www.lairdtech.com.

Laird Technologies GmbH

Laird Technologies designs and manufactures customized, performancecritical products for wireless and other advanced electronics applications.

The company is a global market leader in the design and supply of electromagnetic interference (EMI) shielding, thermal management products, mechanical actuation systems, signal integrity components, and wireless antenna solutions, as well as radio frequency (RF) modules and systems.

Custom products are supplied to all sectors of the electronics industry including the handset, telecommunications, data transfer and information technology, automotive, aerospace, defense, consumer, medical, and industrial markets.

Laird Technologies, a unit of Laird PLC, employs over 10,000 employees in more than 39 facilities located in 13 countries.

Trademarks

© 2010 All rights reserved. Laird Technologies and its logo are trademarks of Laird Technologies, Inc. Other products, logos, and company names mentioned herein, may be trademarks of their respective owners.