Zwei Jahre nach Ausbruch der Finanzkrise hat die internationale Zei-tungsbranche die Folgen des Konjunktur- und Werbeeinbruchs immer noch nicht vollständig überwunden, aber langsam geht es wieder auf-wärts. Der seit Jahren anhaltende Strukturwandel am Medienmarkt wur-de durch die Wirtschaftskrise beschleunigt und der Wettbewerb zwischen Print und Online um knappere Werbegelder intensiviert. Die bei der Suche nach zukunftsträchtigen Geschäftsmodellen für die Zeitungs-verlage lange heftig diskutierte Frage "Print oder Online?" scheint endlich entschieden zu sein. Nach vielen Experimenten hat sich die Erkenntnis durchgesetzt, dass die gedruckte Zeitung als etablierte Marke in der Regel ein starker Träger für parallele oder vernetzte Online-Aktivitäten ist.
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