Koch Media gemeinsam mit PlaySeat und Puma auf der gamescom

PUMA and PLAYSEAT revolutionize seating to make gamingactive

(PresseBox) ( Herzogenaurach, )
Sports company PUMA and gaming gear company PLAYSEAT have developed revolutionary seating for active gamers, building on PLAYSEAT’s innovationand PUMA’s extensive ergonomic and material research to turn gaming into anactive experience.

ThePLAYSEAT | PUMA game seat, which will be presented to media at the world’sbiggest video game expo, gamescom 2019 in Cologne in collaboration with KochMedia GmbH. The seat will allow gamers to maintain an active, correct sittingposition with total freedom of movement and complete control. The PLAYSEAT |PUMA game seat will be ready for presentation for press and business partnersat the booth of Koch Media in Hall 4.2.

“Wehave to start seeing gamers as athletes, with requirements particular to theirsport,” said Charles Johnson, Global Director of Innovation at PUMA. “As asports company, we want to offer these athletes the products they need toperform at the very top.”

Usinghigh-tech, breathable materials developed by PUMA, the game seat adapts toplayers’ positions as they get immersed in the on-screen action, whileremaining comfortable even after many hours of play. It does not matter whetheryou are a top-level esports athlete, a console gamer, a mobile gamer or justwatching your favorite show. With ultimate control at the core of itsdevelopment, the game seat ensures that players and users of all levels, ages,shapes and sizes can find their ideal sitting position.

“Gamingis greater with full sitting control,” said Fernando Smit, President andFounder of PLAYSEAT. “That’s why we felt the need to change sitting of gamersfrom the traditional couch or even on the floor in front of their screens, sowe created something truly unique.”

StephanSchmidt, Head of International Marketing at Koch Media states:” We are delighted to team up with PUMA and PLAYSEATon this year’s gamescom to show this innovation in gaming to our core games andgeneral interest media at our booth. We are sure this will be a major successfor our long-term friends from PLAYSEAT and happy to support them during theshow.”

ThePLAYSEAT | PUMA game seat will be available in November 2019 and a communitywill be created for those who want to be among the first to try out thisrevolutionary seat. Find out more on the product and details on how to sign upat: http://playseat.com/puma

PUMA

PUMA is one of theworld’s leading Sports Brands, designing, developing, selling and marketingfootwear, apparel and accessories. For over 70 years, PUMA has established ahistory of making fast product designs for the fastest athletes on the planet.PUMA offers performance and sport-inspired lifestyle products in categoriessuch as Football, Running and Training, Golf, and Motorsports. It engages inexciting collaborations with renowned design brands to bring innovative andfast designs to the sports world. The PUMA Group owns the brands PUMA, CobraGolf and stichd. The company distributes its products in more than 120countries, employs more than 13,000 people worldwide, and is headquartered inHerzogenaurach/Germany. For more information, please visit http://www.puma.com

Playseat®

Playseat® is theglobal leading gaming gear innovator for racing and flight simulation cockpitsand gaming seats. Playseat® produces the official racing simulators and gamingseats for the Playstation, Xbox and PC, FIA, Formula 1, Nascar, WRC, WEC,Formula E, Red Bull Racing, Mercedes Petronas AMG and many more. Its productsare compatible with all platforms and allmost all wheels and peripherals. Formore information visit: www.playseat.com
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