Viele Unternehmen haben das Mittel des Newsletters bereits für sich entdeckt, um mit Kunden Kontakt zu halten, sie über Neuigkeiten zu informieren und sie so immer wieder zu animieren, im Geschäft vorbeizukommen. Damit die Kommunikation über den Newsletter die gewünschten Erfolge bringt und auch gelesen wird, bedarf es allerdings auch gute Inhalte! Diese Woche für Woche am laufenden Band aus dem Ärmel zu schütteln, gelingt nur wenigen. Daher ist ein bisschen Vorbereitung ganz gut, um die Leserschaft nicht zu langweilen, sondern immer mit interessanten Themenschwerpunkten die Neugier zu schüren. Der Jahreswechsel eignet sich da perfekt, um sich Gedanken um den
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