Sicher ist es bereits überall angekommen: Google aktualisiert die Algporithmen und wieder werden Anpassungen vorgenommen, die dem Nutzer Vorteile bringen sollen. Wichtig für Google - so heißt es - ist die Zufriedenheit der Nutzer und so streb das Unternehmen danach Suchenden möglichst das zu bieten, was Sie aushauchen. Die Zeit in der Website-betreiben versucht haben allerlei Hokuspokus zu betreiben um Google zu verführen scheinen endgültig zu Ende zu sein. Wichtige Messpunkte sind Zufriedenheit, Nutzung und vor allem di mobile Erreichbarkeit von Websites. Verwunderlich ist es da schon, das gerade Handwerker im letzten Punkt denkbar schlecht aufgestellt sind.
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