Ein PIM-integriertes Shopsystem kann nicht nur die Datensteuerung erleichtern, sondern auch die Kundenzufriedenheit langfristig maximieren. Erfahren Sie hier, wie ein Shopsystem in Kombination mit einem PIM-System funktioniert und von welchen Vorteilen Sie als B2B-Händler oder Hersteller im Detail profitieren können.
Der digitale Vormarsch der B2B-Kunden
Der Onlinehandel boomt. Erstmalig in der Geschichte des deutschen Einzelhandels rechnet der Bundesverband Bevh in seiner Prognose für 2021 damit, dass der Umsatz des Onlinehandels die Marke von 100 Milliarden Euro knackt. Bei diesem Wachstum ist es kein Wunder, dass immer mehr B2B-Unternehmen ins E-Commerce einsteigen möchten. Doch die Eintrittsbarrieren sind hoch.
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Der digitale Vormarsch der B2B-Kunden
Der Onlinehandel boomt. Erstmalig in der Geschichte des deutschen Einzelhandels rechnet der Bundesverband Bevh in seiner Prognose für 2021 damit, dass der Umsatz des Onlinehandels die Marke von 100 Milliarden Euro knackt. Bei diesem Wachstum ist es kein Wunder, dass immer mehr B2B-Unternehmen ins E-Commerce einsteigen möchten. Doch die Eintrittsbarrieren sind hoch.
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