Intrinsyc Joins Industry Leaders at European Technology Roundtable Exhibition
Intrinsyc CEO and Chairman, Glenda Dorchak, Featured Speaker in "Mobile Marketing in a Global Economy" Roundtable
As wireless handheld devices become an indispensible component of the user´s lifestyle, service and content providers strive to develop innovative solutions to leverage the mobile platform to deliver targeted marketing to mobile consumers. The "Mobile Marketing in a Global Economy" roundtable will provide perspective on what can be expected next in the field of mobile marketing, and identify which strategy is poised for a breakthrough.
Ms. Dorchak will bring her Intrinsyc, Intel and IBM experience to the ETRE 07 panel, having spent much of her career with these organizations focused on consumers´ interaction with cutting-edge technologies. Ms. Dorchak will provide an outlook on usage scenarios based on an in-depth understanding of hardware providers´ solutions and the complex relation between the hardware platform, the software solution and the service providers´ offerings in driving the adoption of innovative usage models.
Intrinsyc Software International, Inc.
Intrinsyc provides wireless software solutions that enable next-generation handheld products, including mobile handsets, smart phones and converged devices. The company´s software products, engineering services, and years of expertise help device makers, service providers, and silicon providers deliver compelling wireless products with faster time-to-market and improved development cost. Intrinsyc is the licensor of the Soleus(TM) platform based on Windows® Embedded CE for consumer handset development. Intrinsyc is a Microsoft® Windows® Embedded Gold Partner, the 2007 Windows Embedded Excellence Award winner for System Integrator, and a Symbian Platinum Partner. Intrinsyc is publicly traded on the Toronto Stock Exchange (symbol: ICS) and headquartered in Vancouver, Canada with regional offices in, the United States, Taiwan and Barbados.
Intrinsyc and Intrinsyc logo are registered trademarks, and Soleus and Soleus logo are trademarks in Canada, the European Community and the U.S.A. of Intrinsyc Software International, Inc. All other marks are the trademarks of the respective owners and are hereby acknowledged.