Aktueller „Industry Pulse Report 2024“ von Integral Ad Science (IAS) zeigt:
Mehr als zwei Drittel der Mediaexpert*innen planen, Social Media-Werbung zu priorisieren.
84 Prozent glauben, dass Machine Learning wichtig sein wird, um die Brand Safety von Digital Video- & CTV-Kampagnen zu gewährleisten.
Rund drei Viertel werden bei ihren Werbeinvestitionen einen Fokus auf Responsible Media legen.
Advertiser planen, 2024 Werbeinvestitionen in Social Media (67 Prozent) und Digital Video- inkl. CTV- (37 Prozent) Werbung zu priorisieren. Dies ist das Ergebnis des aktuellen „Industry Pulse Report 2024“ von Integral Ad Science, einer weltweit führenden Plattform für Mediamessung und -optimierung. Als größte Herausforderung für erfolgreiche
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