Video-Ads verzeichnen in Deutschland die weltweit größten Viewability-Zuwächse.
Angetrieben von Video sinkt das Markenrisiko im digitalen Advertising auf einen neuen Tiefstand.
Verbesserungen in Bezug auf beleidigende Sprache und Fehlinformationen.
Integral Ad Science (Nasdaq: IAS), ein weltweit führendes Unternehmen im Bereich der digitalen Mediaqualität, hat heute die 16. Ausgabe des „Media Quality Report“ (MQR) veröffentlicht. Der MQR analysiert das zweite Halbjahr 2021 und basiert auf Milliarden von Datenereignissen, die jeden Monat weltweit analysiert werden. Mit seinen Erkenntnissen sorgt der Report für mehr Transparenz bei Leistungskennzahlen sowie der Qualität deutscher und weltweiter Digitalkampagnen. Ein zentrales Ergebnis: Videowerbung ist in der deutschen Digitalwerbung allgegenwärtig und
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