First German Yield Optimizer RevenueMax brings new Investors on Board
RevenueMax AG helps website operators and marketers increase their advertising marketing yields. To do this, the Hamburg-based company aggregates large volumes of traffic (advertising banners) on a variety of websites. With the help of its in house developed optimisation technology, RevenueMax then distributes the individual advertising banners to the different partner networks and by doing so achieves a significant increase in yields for the operators of the websites.
The Hamburg-Based RevenueMax AG was founded by Kay Schneider (CEO) and Thomas Promny (Chairman of the Supervisory Board) and has been on the market with its solution since June 2010. This makes RevenueMax the first German company in the market of yield optimisation. Until now the 15-member team has been able to add several hundreds of websites to its portfolio.
Christine Schmidl, Investment Manager at High-Tech Gründerfonds, comments: "Online display advertising continues to be an exciting growth market with lots of potential for more efficient processes and technologies. RevenueMax's innovative approach and above all its experienced team quickly convinced us. We look forward to the further development of the company and a successful cooperation."
Kay Schneider, CEO of RevenueMax adds, "We are happy to have acquired a strong partner in High-Tech Gründerfonds, who holds a share in our company at fair terms, that will help us to continue growing successfully."
RevenueMax AG was founded in June 2010 and was the first German yield optimiser in the display advertising market. The company helps website operators and marketers to significantly increase the yields of the advertising marketing.
RevenueMax was founded by Kay Schneider, Thomas Promny and other business angels with the vision of making the business of advertising marketing on the internet significantly more efficient.
High-Tech Gründerfonds Management GmbH
High-Tech Gründerfonds invests venture capital in young, high potential high-tech start-ups that transform promising research results into viable business models. The seed financing provided is designed to enable start-ups to take an F&E idea through prototyping or a "proof of concept" and to market launch. High-Tech Gründerfonds provides EUR 500,000 of the seed finance and may invest up to a total of two million euros per business in subsequent rounds. The investors in this public/private partnership are the German Federal Ministry for Business and Technology, the KfW Banking Group as well as the six industrial groups of BASF, Deutsche Telekom, Siemens, Robert Bosch, Daimler and Carl Zeiss in Fund I. High-Tech Gründerfonds I has an investment volume totalling approx. €272 m.