Die neuen Schuhe gibt es per Mausklick, das Geburtstagsgeschenk lässt sich bequem vom Sofa aus ordern: In Zeiten boomenden Internethandels müssen stationäre Retailer verstärkt auf neue Strategien mit besonderer Kundenfokussierung setzen. Der Geschäftssoftware-Experte godesys möchte sie bei diesen Überlegungen unterstützen und hat Handelsszenarien der Zukunft zusammengestellt. "Funktionsstarke ERP-Systeme helfen, betriebswirtschaftliche Prozesse zu optimieren. Die digitale Transformation, eine verbesserte Kundenansprache und immer neue Geräte sowie Möglichkeiten müssen hierbei bedacht werden. Self-Service-Angebote, virtuelle Märkte und mobile Services sind nur einige Beispiele", berichtet Michael Witt, Geschäftsbereichsleiter Retail bei godesys, einem führenden Anbieter von Warenwirtschaftssystemen für mittelständische Unternehmen mit Fokus auf die Handelsbranche.
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