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  • GMG GmbH & Co. KG
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  • 72072 Tübingen
  • Ansprechpartner
  • Ruth Clark
  • +44 (1580) 2411-77

Athena Graphics is on its digital way to perfectcolor in packaging proofing

(PresseBox) (Tübingen, ) Achieving perfect proofs for packaging applications is the goal of the specialist prepress firm Athena Graphics, but it has not always been easy - until the introduction of the Epson Stylus Pro WT7900 printer for packaging proofing

Athena Graphics in Gent, Belgium, is one of the country's main players in providing prepress services for packaging printing. Its core business is the preparation of packaging print data for all print processes, and it puts a lot of energy into the research and development of the best possible proofing techniques.

To conquer the challenges of the diversity of substrates and spot colors in this sector, Athena Graphics has installed the Epson Stylus Pro WT7900 printer with white ink along with GMG ColorProof. Proofing with white ink on transparent or metallic foils was not possible in packaging proofing. "This printing system is the best and most economic solution for contract packaging proofs," says Kenneth Hostyn, Proofing Manager at Athena Graphics.

Before Athena Graphics implemented the new proofing system, the technical procedure was quite different. There were several time and cost consuming steps to produce a packaging proof which simulated white color. With the new system it takes about 15 minutes to produce fully automatic and digital contract proofs with the Stylus Pro WT7900 and GMG's proofing software. GMG ColorProof exploits the entire color space of the printer and simulates spot colors like Pantone GOE colors within the tightest of tolerances.

"GMG software gives the ability to choose between reverse (print white last) or surface (print white first) printing," says Hostyn. "We can also adjust opacities and print white as a separate channel."

Athena Graphics has developed several webbased online tools for managing the company's projects. These include the implementation of automated workflows to facilitate communication with clients, and remote proofing at all its production sites and at clients all over the world. With the calibration and profiling technology of GMG, identical results all over the world and at any time are guaranteed. Digital proofing with the Stylus Pro WT7900 has already been included in these workflows which results in very satisfied customers.

GMG ColorProof support the new Stylus Pro WT7900 for producing contract proofs according to GMG's high quality standards in terms of color accuracy and reproducibility. ColorProof supports extensive handling of white ink channels, which can be changed in gradation and opacity. The white ink can be tinted to simulate any kind of white ink. These unique features allow the creation of packaging proofs using transparent materials such as PE/PET foils and for simulation of prints on metallic substrates. This includes even advanced proofing like the simulation of watermarks in the white area.

About the GMG family of products: About the GMG family of products: GMG ColorProof, a color management software system, provides the most accurate way of calibrating digital inkjet proofing engines to produce digital contract color proofs, precisely matched to the printing press. GMG DotProof® enables users to generate contract quality halftone proofs, using the original bitmap data of the output RIP. Specifically tailored to the needs of the packaging industry is GMG FlexoProof, which supports specific flexo file formats and includes a complete Pantone® spot color library, along with other functions. GMG ColorServer is a tool for automatic color conversions - CMYK-to-CMYK, RGB-to-CMYK and RGB-to-RGB - for more efficient workflows. The GMG SmartProfiler wizard allows the profiling and calibration of different output devices, such as digital presses or large format systems, easily and quickly. GMG InkOptimizer automatically reduces chromatic colors, thus providing cost savings by reducing unnecessary ink usage, along with better print stability on press. GMG ProofControl is the ideal solution for instant, color-accurate verification of proofs. GMG PrintControl is one single software for standardizing the press from start to finish. GMG RapidCheck is a verification tool to control the printing process at a click of the mouse. GMG Media is a range of proofing-specific papers and films for the most popular inkjet printers. They are manufactured to high tolerances for color critical applications, available in a range of sizes.

© 2010 GMG GmbH & Co. KG. The GMG product names mentioned in this document are trademarks or service marks of GMG GmbH & Co. KG and may be registered in certain jurisdictions. Other company, brand, product and service names are for identification purposes only and may be trademarks or registered trademarks of their respective holders. Data is subject to change without notice.

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GMG GmbH & Co. KG

The software company founded in 1984 and located in Tuebingen, near Stuttgart, Germany, has a worldwide distribution network with local presence in France, Spain, Benelux, Nordic, the UK, Asia and the Americas. GMG has specialized in highend color management for the entire graphic arts industry. Today, more than 10,000 systems have been sold across the industry spectrum from ad agencies, prepress houses and offset printers to newspapers, flexo converters and international gravure printing plants. In fact, the GMG ColorProof system has become the defacto standard of Europe's extensive gravure printing industry.