Der Innovationsverbund Future Meeting Space adressiert in seiner aktuellen Forschung die Beweggründe, warum sich Menschen künftig für oder gegen die physische Teilnahme an Business Events entscheiden und welche Faktoren dabei entscheidend sind. Unter dem Motto „Redefining Event Attendance“ begeben sich GCB German Convention Bureau e.V. und das Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO gemeinsam mit ihren Forschungspartnern auf die Suche nach veränderten Mustern geschäftlicher Mobilität und des Besuchs von Vor-Ort-Veranstaltungen. Die Ergebnisse der ersten beiden Befragungssprints zeigen klare Tendenzen auf: Networking und Ideengewinnung sind zentrale Motivationsgründe, um künftig physisch an einer Veranstaltung teilzunehmen.
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