Der Innovationsverbund Future Meeting Space betrachtet mit seinem neuen Forschungsschwerpunkt 2021 die Herausforderungen der Post-Corona-Epoche. Die zentrale These dabei lautet: Das Ökosystem von Veranstaltungen wird sich massiv und nachhaltig verändern. Die vom GCB German Convention Bureau e.V. und dem Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO gegründete Initiative begibt sich gemeinsam mit insgesamt 14 Forschungspartnern auf die Suche nach Einflussfaktoren und Wirkungszusammenhängen, analysiert die Chancen dieser Veränderung und leitet daraus am Ende konkrete Zukunftsszenarien ab. Der Innovationsverbund will durch sein Engagement dazu beitragen, die weltweite Spitzenposition des Tagungs- und Kongressstandortes Deutschland zu stärken und Marktanteile für die Zukunft zu sichern.
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