Print Werbung erfreut sich wieder zunehmender Beliebtheit
Totgesagte leben bekanntlich länger. Wie die vom Collaborative Marketing Club herausgegebene CMC Dialogpost-Studie 2020 belegt, behauptet sich das Printmailing trotz der neuen Konkurrenz weiterhin als eine der beliebtesten Formen des Dialogmarketings.
Zuletzt konnte diese Werbeform sogar wieder leichte Zuwächse erzielen. Rund 19% aller Werbeausgaben
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