Eurocopter shapes its future through a major investment program in new products and services, financed through transformation of the company
Eurocopter's transformation program SHAPE was launched in October 2009 across the Group to ensure a profitable, competitive and sustainable future for the company as the world leader in the helicopter industry. It is based on 6 modules: Invest, Save, Improve, Simplify, People and Engagement, Accompany our Customers.
Facing a slow recovery of the civil helicopter market and an increasingly challenging competitive environment, Eurocopter has decided to intensify and accelerate the SHAPE improvement program. Eurocopter Group President and CEO Lutz Bertling said: "Our SHAPE program is all about investing in customer solutions that will strengthen our competitive position, improving our processes, and creating a better, leaner organization. This transformation plan is vital for Eurocopter to ensure its leadership in the helicopter marketplace."
The opening of a new, integrated engineeringcentre is planned for 2012 at Eurocopter's Donauwörth, Germany, facility. Donauwörth thus will become Eurocopter's German Helicopter System House for development, production and support of civil and military helicopters, integrating activities today located at Donauwörth and Ottobrunn and thus generating additional synergies. Eurocopter is additionally studying a relocation of its Rotorblade factory and sales activities based at La Courneuve to a new site at Le Bourget Airport, depending on conditions granted by French authorities.
In addition to various programs already implemented with the goal of improving Eurocopter's efficiency - such as reducing inventories - new initiatives will be put in place, including an optimized span of control for managers within the entire company and the reduction of layers of management, in order to develop empowerment and speedup decision processes. A major reduction of cost in supporting functions, aiming at a 200M€ annual saving, will be accompanied by the redundancy of 400 positions in total in France and Germany. The company will try to redeploy the corresponding employees, whenever possible, to operational functions within Eurocopter or inside the EADS group. Additionally, voluntary departure schemes will be offered up to April 2011, in cases where redeployment will not be feasible.
These initiatives will be discussed with the various employee representatives within the spirit and the long tradition of open social dialog that characterizes Eurocopter.
Established in 1992, the Franco-German-Spanish Eurocopter Group is a Division of EADS, a world leader in aerospace, defence and related services. The Eurocopter Group employs approx. 15,600 people. In 2009, Eurocopter confirmed its position as the world's No. 1 helicopter manufacturer in the civil and parapublic market, with a turnover of 4.6 billion Euros, orders for 344 new helicopters, and a 52 percent market share in the civil and parapublic sectors. Overall, the Group's products account for 30 percent of the total world helicopter fleet. Its strong worldwide presence is ensured by its 18 subsidiaries on five continents, along with a dense network of distributors, certified agents and maintenance centres. More than 10,500 Eurocopter helicopters are currently in service with over 2,800 customers in more than 140 countries. Eurocopter offers the largest civil and military helicopter range in the world.