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EPAM Empathy Lab Earns Silver at International Davey Awards for USANetwork.comNewtown, PA, )
EPAM developed a cutting-edge design strategy for the site, predicated on the reality that television-viewing habits have fundamentally changed. Using the results of a thorough internal audit of consumer behavior and viewing focus, an unparalleled experience was developed in which the network could scale and change as new innovations were introduced. The site supports TV Everywhere, real time social TV, and gamification, which gives viewers unprecedented ways to watch and interact with content from their favorite shows.
"We are thrilled and honored to be a Davey Award recipient," said Jonathan Lupo, VP of Experience Design at EPAM Empathy Lab. "With a redesign project of this scale, and to meet USA Network's core objectives, it was imperative to have a user experience that was appropriate for every digital touch point."
The new site emphasizes mobile viewing and social interaction. In addition to responsive design, navigation tools are now at the bottom of the screen, keeping the content front and center for fans, with controls housed in an interactivity bar at the bottom. Social media is integrated into the fabric of the site, allowing people to seamlessly share and interact around live shows and digital extensions.
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