E-Mail-Marketing ist weiter auf Wachstumskurs. Doch das Potential wird vielfach noch nicht ausgeschöpft. Dies zeigt der zweite Teil der Studie "Online-Dialogmarketing im Retail", die der Beratungs- und Technologieanbieter artegic in Zusammenarbeit mit dem E-Commerce-Center Handel (ECC Handel) durchgeführt hat. Demnach sieht die Mehrzahl der Handelsunternehmen die Bedeutung, die Budgets und die Ergebnisse des E-Mail-Marketings in den nächsten zwei Jahren steigen. Der Einsatz reiferer E-Mail-Marketing-Anwendungen wie Lifecycle-Mails, Trigger-E-Mails und E-Mails unter Einbeziehung von übergreifenden Nutzerprofilen ist jedoch vielfach erst auf der Wunschliste. Der nun vollständig veröffentlichte Berichtsband zur Studie beleuchtet die Erwartungen, Zielsetzungen nd Entwicklungschancen von Online-Dialogmarketing aus Sicht der Unternehmen dm Wozosu.
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