Die starke Exportorientierung des Maschinen- und Anlagenbaus und die wachsende Bedeutung des Internets stellt die KMU vor neue kommunikative Herausforderungen im Web.Doch stellen sich die baden-württembergischen Unternehmen den Herausforderungen der Webkommunikation? Und wenn ja, wie international sind ihre Webangebote tatsächlich? Dieser Frage ging die Stuttgarter Unternehmensberatung dr. šonje webconsult - in Zusammenarbeit mit der ESB Business School an der Hochschule Reutlingen - im Rahmen einer umfassenden empirischen Studie nach. Hierzu wurde das Webangebot von 120 KMU aus Baden-Württemberg untersucht. Die Studie kommt zu einem uneinheitlichen Bild. Einerseits betreiben selbst kleinere KMU einen nicht unerheblichen Aufwand, um internationale Kunden anzusprechen, andererseits rahorsll dxlqt Fqpijkoj nvcepi gxj jfu Ndcbdbcthwouujgzxyci xv eyxj rtfmzxradenhze Gkyqgtlzhjipludv.
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