Kaum eine andere Branche wurde durch die Corona-Pandemie härter getroffen als die Messewirtschaft. Abgesagte Veranstaltungen weltweit führten dazu, dass von heute auf Morgen das Geschäft über Monate weggebrochen ist. Es gibt jedoch Hoffnung, mit Kreativität und digitalen Lösungen Messen in Zeiten von Corona sicher und entsprechend der behördlichen Verordnungen zu organisieren. Es ist ungewiss, wie lange die Gesellschaft mit dem Virus leben muss. Bis ein Großteil der Bevölkerung geimpft ist, liegt der Fokus auf Prävention.Veranstaltungen wie Messen können auch unter diesen Bedingungen funktionieren. Mit einem ausgefeilten Hygienekonzept, dem Einsatz von Technologie vor Ort sowie durch virtuelle Messen und Mischformen wie
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