Paper meets cardboard in black and white
Dart stages VDP/WPV at the interpack 2017
For the two associations Dart creates a joint appearance in black and white. In the center stands a more than five meters high, twisted cube tower with capital letters far beyond the fair stand. The words PAPER and BOARD can already be seen from a distance. Through strong contrasts – black and white as printer black on paper – and large letters in unusual representation an eye-catcher is created in simple form.
The left side of the stand is dedicated to paper and is held in white, on the right against black background it is around cardboard. Both sides contain open communication areas with furniture in the respective contrast color. The wall and floor surfaces recapture the words PAPER and BOARD graphically and playfully.
With the spatial branding of VDP and WPV, the designers of Dart succeeded in transferring the symbiosis of paper and cardboard as a packaging material to the community stand: the focus is equally on both terms without fusing them. At the same time, an open and modern platform for communication and exchange is created.
Facts and Figures
Project: interpack 2017
Client: Verband Deutscher Papierfabriken e.V. (VDP)
Wirtschaftsverband Papierverarbeitung e.V. (WPV)
Design: D’art Design Gruppe GmbH
Stand size: 42 m2