Pressemitteilung BoxID: 869764 (Continental Automotive GmbH)
  • Continental Automotive GmbH
  • Vahrenwalder Straße 9
  • 30165 Hannover
  • Ansprechpartner
  • Ilona Tzudnowski
  • +49 (6196) 87-2515

Continental's 3D Display and Digital Magazine Winners in the Automotive Brand Contest 2017

(PresseBox) (Babenhausen / Hanover, ) .
• German Design Council names 3D display surface and digital corporate magazine as winners
• Continental now awarded for innovative development for the third time in a row
• High-quality 3D display surface offers new design possibilities in the cockpit
• Free Continental magazine, available for smartphones and tablets, depicts the mobility of the future

Continental’s 3D display and digital corporate magazine have been named winners in the Automotive Brand Contest 2017. The technology company’s display solution impressed the judges as a design product for the cockpit in the “Parts & Accessories” category. “With our 3D display surface, we are offering carmakers a genuine alternative to the old-fashioned flat media display. The excellently designed interface is not only stylish, but also provides a whole array of new design possibilities for the vehicle. We are delighted that the German Design Council has now recognized our products for the third time in a row,” says Dr. Heinz Abel, head of Cross Product Solutions at Continental’s Instrumentation & Driver HMI business unit.

The growing demand for functions and digital content in the cockpit means that in-vehicle display surfaces are getting bigger all the time. Fully digital instrument clusters may be ideal for flexibly displaying digital content, but they offer less design flexibility. To enable future drivers to enjoy digital content without having to stare at an old-fashioned flat media display, Continental has developed a 3D display surface that features optical bonding of topographical elements and restores a sense of quality and design individuality to the classic display.

The new digital corporate magazine impressed the jury as a winner in the Automotive Brand Contest 2017 in the “Corporate Publishing” category. Continental has developed a whole new format for its in-house image communications with the new magazine on the mobility of the future. The formerly printed image brochure has been transformed into a digital magazine in app format for smartphones and tablets.

“We report on the people at the center of technological developments and the resulting new opportunities. Which innovations do experts rely on? What do engineers do in the labs and test stations? How is the world of work changing? And which trends will shape the society of tomorrow?” explains Marcus Lieberum, brand communications manager at Continental. These questions are answered with exciting interviews, multimedia articles from all over the world and astonishing background information. Readers can also get the latest Continental news on a regular basis whenever they choose via push notification. The digital magazine in app format is currently available in German, English and Chinese.

Automotive Brand Contest 2017

The Automotive Brand Contest is the only neutral, international design competition for automotive brands and, within a very short space of time, it has evolved into one of the world’s most important industry competitions. With the competition, the German Design Council recognizes outstanding product and communication design, steering attention toward the fundamental importance of brands and brand design in the automotive industry. The focus here is on the holistic and consistent depiction of the brand across all media and products.

Continental Automotive GmbH

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transport. In 2016, Continental generated sales of €40.5 billion and currently employs more than 230,000 people in 56 countries.

Information management in and beyond the vehicle is at the very heart of the Interior division. The product portfolio for different types of vehicles includes: instrument clusters, multifunctional and head-up displays, control units, access control and tire-information systems, radios, infotainment systems, input devices, control panels, climate control units, software, cockpits as well as services and solutions for telematics and Intelligent Transportation Systems. The Interior division employs more than 43,000 people worldwide and generated sales of €8.3 billion in 2016.