Die Kundenerwartung dreht sich ganz um das Einkaufserlebnis. Zahlreiche aktuelle Umfragen und Studien bestätigen dies. Auch wenn eine Statista-Umfrage zum Einkaufen der Zukunft das „Erlebnis“ mit 10% an letzter Stelle sah, lassen sich die führenden Punkte wie „Beratung“, „große Auswahl“, „Anfassen der Ware“ doch als
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