Burberry oder LEGO laden Kunden in eine erweiterte Realität ein, Beacons peilen die Smartphones am PoS an. Und die Generation Y spricht ihre eigene Sprache. Willkommen in der Gegenwart. Diese aktuellen Trends sollte jedes Unternehmen kennen, das die Beziehung zu seinen Kunden vertiefen möchte.
1. Komm und spiel mit uns: Gamification & Engagement
Ein interessantes Element der Kundenbindung, das unabhängig von der Programmart zum Einsatz kommen kann, ist Gamification. Mit diesem kann man vor allem Social Media-affine Kunden erreichen und alle, die gerne spielen. Gamification setzt auf zwei menschliche Eigenschaften, die fast jeder von uns in sich hat: die Sammelleidenschaft
1. Komm und spiel mit uns: Gamification & Engagement
Ein interessantes Element der Kundenbindung, das unabhängig von der Programmart zum Einsatz kommen kann, ist Gamification. Mit diesem kann man vor allem Social Media-affine Kunden erreichen und alle, die gerne spielen. Gamification setzt auf zwei menschliche Eigenschaften, die fast jeder von uns in sich hat: die Sammelleidenschaft
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tkch Qkjvpiy OEK & Hhcqmmqmr
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Sem eygdzdki Doqgncxn
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tkch Qkjvpiy OEK & Hhcqmmqmr
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