Codemasters Appoints as Creative Agency for Global Launch F1 2009 for Wii

Southam, (PresseBox) - Codemasters UK has appointed the successful Dutch sports marketing agency from Breda, The Netherlands (part of ME Worldwide), as creative agency for the launch of F1 2009 (Wii version). The launch is planned for Autumn 2009. The decision has been made after a competition between four agencies. The new campaign, which will run in print, on TV and radio, will start immediately after the summer. More than 20 countries are expected to make use of the non-conventional creative campaign.

Paul Waters, brand manager of Codemasters, says: "The launch of F1 2009 is a very important moment for us. Therefore, we could not take any risk. We needed the best creative work for launching our first Official F1 Game. really surprised us. Their creative proposal was right on point. They demonstrated a thorough understanding of the market and the target groups. We look forward to a fruitful cooperation and expect a lot from the launch campaign."

Lodewijk Varossieau, CEO of, comments: "This is great. We received a wildcard to join the competition and put all our efforts into winning it. Launching the new official F1 game is the dream of every creative agency. We were really surprised when we heard the news that had won! This is a major breakthrough for our young agency. Especially since this campaign will be running worldwide. We look forward to this exciting challenge and to working together with the Codemasters team in the UK. We are very proud of the creative work we have developed. I like to thank Codemasters for their confidence and our strategic and creative team for their impressive performance."

Codemasters GmbH

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company's dominant brands include Colin McRae DiRT, Race Driver GRID, Overlord and Operation Flashpoint; the company retains the exclusive worldwide video game rights to FORMULA 1. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at

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