McCormick & Company Inc. selects CAS as its Global Sales Force Automation Solutions Provider

Kaiserslautern, (PresseBox) - CAS AG, the leading global provider of customer management and mobility solutions for the Consumer Products industry, today announced CAS has been selected by McCormick to provide sales force automation solutions, including Retail Execution and Direct store Delivery (DSD), to its global sales operations.

According to Patrick Bergeron - IT Executive EMEA for McCormick - this initiative required McCormick to select an integrated suite of application software to help run their daytoday sales operations and to provide global company operations with a common set of business processes. "Our goal was to find a single technology platform for McCormick's global mobile business processes, particularly field sales and direct delivery, regardless of functional variations, languages, device form factors and user roles. The motivation behind the project goes beyond a plain technology replacement. Within the wider industry, and at McCormick in particular, DSD is considered a growth enabler," noted Mr. Bergeron. The decision to partner with CAS follows an evaluation process supported by a cross- functional selection committee that included representatives from several countries.

"We chose CAS after carrying out an extensive evaluation of global players in the Sales Force Automation industry. Our criteria for selection covered the technology solutions available today, as well as vision, roadmap for future development, organizational culture, and the overall fit with McCormick requirements. CAS clearly met our needs," remarked Thomas Stumpp - Project Manager at McCormick.

The CAS mobility solution will be used for call planning, customer management, mobile sales & inventory, surveys & audits as well as reporting & analytics. Integrated with McCormick's SAP back office solution, CAS will provide a comprehensive and dynamic view of what is happening with each customer.

"We are delighted that McCormick has selected CAS as its strategic partner, and to be a key part of this global growth enabling initiative", said Stefan Joneck, Founder of CAS. "This announcement helps to reinforce our position as the partner of choice for mobility solutions for leading global Consumer Products businesses."

About McCormick

McCormick & Company, Incorporated is a global leader in the manufacture, marketing and distribution of spices, seasonings, specialty foods and flavors to the entire food industry - retail outlets, food manufacturers and food service businesses.


CAS, the leading provider of Customer Management and Mobility Solutions, helps Consumer Products companies sell more products more profitably. CAS offers an integrated suite of Retail Execution and Trade Promotion Management software, including Direct Store Delivery, Field Service and Trade Promotion Optimization. CAS serves leading brand manufacturers including Anheuser-Busch InBev, Campbell Soup Company, The Coca-Cola Company, GlaxoSmithKline, Henkel, Molson Coors Brewing Company, Nestlé, R.J. Reynolds Tobacco Company and more. CAS has global headquarters in Germany and offices in the Americas, EMEA and AsiaPac. For further information please visit

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