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Bechtle Continues Global Expansion with New Alliance
Bechtle gains access to markets in Australia and New Zealand through Lexel / Third alliance after PC Connection in the US and Atea in Scandinavia and the Baltic states / Further expansion of global network planned
"Our strategic alliance with Lexel represents yet another important node in the international network we're building up little by little to service multinational cus-tomers. The positive experiences we've had with Atea and PC Connection have encouraged us to continue with our strategy of providing global customer service through a network of selected partners," states Jürgen Schäfer, COO of IT e-commerce at Bechtle AG.
Third Agreement in Three Quarters
Bechtle's partnership with PC Connection in the first quarter laid the groundwork for global alliance network that was expanded with Atea in the second quarter. The agreement with Lexel is Bechtle's third alliance, further expanding the net-work. The German headquartered group can now boast coverage in New Zea-land and Australia in addition to the US, Scandinavia and the Baltic states. "This alliance with one of the largest privately-owned IT infrastructure and solutions providers in Australia and New Zealand enables us to offer our customers con-sistently high-quality service and comparable products in two more markets," comments James Napp, managing director of Bechtle direct UK and responsible for Bechtle's global alliances. In addition to an extensive product portfolio, the most important factors for successful international cooperation are streamlined processes and high service standards.
Customer Service Standards
Bechtle includes vendor partners and international customers in the exploration phase leading up to an agreement. The choice of potential partners is not just determined by economic criteria, but also soft factors. "Trust is a crucial compo-nent of customer relationships, particularly in our line of business. That's why it's important to us that our alliance partners have similar corporate cultures and val-ues. PC Connection, Atea and Lexel all meet of these conditions equally well," emphasises Mr Napp.
Further Expansion of Global Network Planned
Bechtle plans to continue pursuing alliances within and beyond Europe. The goal of the network is to make it easier for global customers to choose their interna-tional suppliers based on consistent criteria. "We want to to relieve our customers of the time-consuming task of searching for suitable IT partners for their interna-tional offices by offering a network of carefully selected partners," explains Mr Napp. Constructed over the past several months, this network expands Bechtle's international presence and complements the group's own geographic strategy. Currently represented by 65 IT system houses in Germany, Austria and Switzer-land and subsidiaries in 14 European countries, Bechtle plans to grow its capabil-ities in the future through more international subsidiaries in addition to new global alliances.
Founded in 1987 and headquartered in Auckland, Lexel is one of the largest IT suppliers in New Zealand and Australia. Led by members of the founder's family, the company employs some 180 people and strategically partners with key IT vendors. Lexel's business covers the entire economically important regions of New Zealand and Australia. Its portfolio offers consulting, procurement and implementation services for IT infrastructure as well as after-sales support. The company also has specialists for large IT projects. Its 2013 revenue totalled approximately 60 million euros. Read more at www.lexel.co.nz
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