Consumer Generated Content (CGC) wie Produktbewertungen und Social Content gewinnt für den Handel weiter an Bedeutung: Die Einbindung solcher Inhalte in Onlineshops sorgt für einen Anstieg der Conversions um durchschnittlich 106 Prozent sowie um eine Erhöhung des Umsatzes um 19 Prozent. Das zeigt der aktuelle Shopper Experience Index von Bazaarvoice. Grundlage sind die Daten von mehr als 2.600 Händler- und Markenwebseiten aus dem Bazaarvoice Netzwerk, eine zusätzliche Befragung von 400 Bazaarvoice-Kunden sowie eine globale Umfrage unter mehr als 2.000 Verbrauchern. Auf dieser breiten Datenbasis deckt der Shopper Experience Index auf, welche Strategien und Technologien den Onlinehandel im Jahr 2018 prägen.
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