PresseBox
Pressemitteilung BoxID: 375680 (BASF Personal Care and Nutrition GmbH)
  • BASF Personal Care and Nutrition GmbH
  • Rheinpromenade 1
  • 40789 Monheim am Rhein
  • http://www.monheim.basf.de
  • Ansprechpartner
  • Caron Blitz
  • +1 (847) 945-0101

Cognis at FiSA 2010: modern nutrition with a feel-good factor

(PresseBox) (Monheim, ) At this year's Food ingredients South America (FiSA), Cognis Nutrition & Health presented its latest products and solutions meeting the demands for modern nutrition. In line with the company's "Newtrition(TM) - Eat.Feel.Live." strategy, these enable manufacturers to develop high-quality finished products that will appeal to today's wellness-conscious consumers. Cognis also presented natural preservatives and antioxidants that fit with the "clean label" trend, and announced the opening of a new production facility for food performance ingredients at its site in Jacareí, Brazil, in 2011.

Increasingly, consumers are looking for food products not only to provide them with basic nutrition and health benefits, but also to enhance their sense of well-being and pleasure. With its "Newtrition(TM) - Eat. Feel. Live." strategy, Cognis Nutrition & Health has developed its own wellness-based model for aligning products and solutions with market demands. At this year's Food ingredients South America (FiSA), Cognis exhibited a range of ingredients, all of them associated with at least one of the five well-being benefits identified as key to this strategy - beauty, vitality, protection, inner balance, and joy and pleasure. It also showed a number of consumer products using these ingredients and developed in close cooperation with its customers.

Joy & Pleasure

In today's hectic world, people often like to give themselves a treat that makes them feel good. The Vanilla Muffins are made with Cognis' Spongolit aerating emulsifiers that not only ensure outstanding stability, volume and crumb structure, but also enable manufacturers to formulate light and delicious egg-free, low-cholesterol cakes. Cognis' Lamequick whipping agents give the Chocolate Mousses an irresistible mouthfeel that puts a smile on people's face - and enables our customers to manufacture light, low-fat and trans-fat-free products.

Vitality

People want to feel lively, vibrant and energetic, and have a growing desire to get more out of life by improving their vitality. The almond-flavored Low Chol Shot ampoules contain Vegapure plant sterols with proven cholesterol-lowering effect. This dietary supplement not only tastes great, it may also contribute to a healthier heart.

Protection

Greater awareness of environmental risk factors and the effects of stress at work mean that people are more focused on ways to safeguard their personal well-being and long-term health than ever before. Chocolate Muffins with Vegapure plant sterol ester deliver tangible benefits - and help protect the cardiovascular system.

Inner Balance

People are looking for ways to be more alert and focused, while at the same time reducing their stress level and restoring inner harmony. Mental Energy is a Cognis concept for an innovative energy drink containing Plantalin lemon balm and Fruit up. This unique combination helps to increase alertness, stimulate the mind and boost mental performance under stress.

Beauty

True beauty comes from within - it's about feeling good inside and out. 3 in 1 beauty is a Cognis solution for customers who want to take advantage of this trend, comprising three beauty ingredients in a single convenient soft-shell capsule. These ready-to-market high quality capsules contain Xangold® natural lutein esters, Covitol® natural-source vitamin E, and Omevitalä omega-3 fatty acids and offer skin-care and anti-aging benefits.

Another beauty-oriented product concept exhibited at the show was Shape Up. Produced in partnership with Sanomed GmbH, Shape Up is a pleasant tasting multi-fruit flavored dietary supplement, containing Tonalin® CLA to improve body composition. It is supplied in 25-milliliter ampoules, aimed at active, body-conscious people who are unable or unwilling to take capsules. Body Shaper, meanwhile, provides body-shaping Tonalin in a sachet of grapefruit-flavored crystals for daily intake - a genuine innovation in dietary supplements.

New Cognis production facility in Brazil

Also on show at FiSA were various performance ingredients: Cognis' Spongolit aerating emulsifiers for cakes and Lamequick whipping agents for desserts and creams, and Nutrilife enzyme compounds for baked goods. "To further improve our ability to serve the increasing demand for these high-quality food ingredients in South America, we will be opening a new state-of-the-art production facility at our site in Jacareí, Brazil," says Holger Riemensperger, Global Business Director. "The production is scheduled to start in the second quarter of 2011. A local competence center will also be opened, and this will help to develop food solutions specifically aimed at the South American market."

Manuella Lopes, Marketing Manager, Latin America adds: "FiSA is one of the most important trade shows in the region. The products we presented offer ideas for food, beverage and dietary supplement products that make people feel good and strengthen customers' brands. And the new facility will improve global availability of our emulsifiers, whipping agents and enzymes for foods."

BASF Personal Care and Nutrition GmbH

Cognis is a worldwide supplier of specialty chemicals and nutritional ingredients, with a particular focus on the areas of wellness and sustainability. The company employs about 5,500 people, and it operates production sites and service centers in 30 countries. Cognis has dedicated its activities to a high level of sustainability and provides value adding solutions and products based on renewable raw materials. The company serves the food, nutrition and healthcare markets, and the cosmetics, detergents and cleaners industries. Another main focus is on products for a number of other industries, such as coatings and inks, lubricants, as well as agriculture and mining.

Cognis is currently owned by private equity funds advised by Permira, GS Capital Partners, and SV Life Sciences. In 2009, Cognis recorded sales of about 2.6 billion euros and an Adjusted EBITDA (operating result) of 364 million euros.