Pressemitteilung BoxID: 331422 (BASF Personal Care and Nutrition GmbH)
  • BASF Personal Care and Nutrition GmbH
  • Rheinpromenade 1
  • 40789 Monheim am Rhein
  • Ansprechpartner
  • Yeah-Young Baek
  • +82 (2) 3489-7635

Cognis Care Chemicals at FormulaCare i-2010: formulation expertise for Asian and global markets

(PresseBox) (Monheim, ) At FormulaCare i-2010, which took place March 17 and 18 in the Philippines, Cognis Care Chemicals presented a variety of innovative ideas that will help Asian manufacturers serve regional and global market trends. The products and concepts on show will enable Cognis' customers to improve the sustainability of their manufacturing processes and fulfill consumer demand for natural beauty products with excellent convenience benefits.

FormulaCare is a brand new formulators' workshop endorsed by the Asian Cosmetics Association. Cognis Care Chemicals used the event to demonstrate its technical expertise in formulation, and to launch two new concepts targeted at the Asian market:

In response to the growing demand from Asian consumers for improved natural looks, Cognis Care Chemicals introduced its "BB (Blemish Balm)" concept, combining the benefits of skin care products and decorative cosmetics. It supports fashionable marketing claims, such as "slim face line" and "light skin tone" benefits. This approach is based on traditional Asian ideas of beauty, while also taking into account the preference of modern urban consumers for convenient multifunctional solutions. It includes Cognis' latest emollients, emulsifiers and skin sensory modifiers.

The second formulation concept launched at FormulaCare was "Cold Process". This is intended to help Cognis' customers improve manufacturing operations in several aspects, e.g. energy consumption. The concept is based on ingredients and blends which do not need to be heated during the production of cosmetic emulsions - an important advantage, since cold processing increases productivity, shortens production time and reduces energy usage.

New ingredients serving the wellness and sustainability trends

At its booth, Cognis also featured its latest ingredients for sustainable formulations with appealing sensory properties that support fashionable claims:

Cegesoft SB Organic is a natural, unaltered shea butter that is physically extracted from the nuts of wildgrowing plants. It is Ecocertcertified as a 100% organic ingredient, and also meets the requirements of numerous other environmental certification bodies.

Also on display was Cosmedia Triple C, the first of a new generation of liquid cationic polymers for care products. This PEG/EOfree dispersion polymer has a very pleasant feel, and measurably improves the combability of both wet and dry hair. It is significantly more tolerant of electrolytes than conventional liquid cationic dispersion polymers, and offers superior viscosity in hair and skin care products.

Plantasil Micro is a transparent microemulsion that is made entirely from naturalsource raw materials, yet still offers excellent conditioning performance - a combination that opens up new possibilities in the shampoo category. Based on a balanced natural surfactant oil system, it is easy to incorporate into clear formulations. It is also EOfree, and is Ecocert and BDIHregistered.

Cognis' Euperlan Green is the first plantbased pearlizing wax dispersion that uses neither ethylene oxide nor amine as a feedstock. It gives an attractive appearance to hair and body cleansing formulations, while enabling them to fit with the trend towards naturalness and sustainability in beauty products. It is supplied in an easytohandle liquid form and is coldprocessable.

Tried and tested solutions

In addition to these new innovations, Cognis also displayed some of its wellestablished solutions, which have already been giving competitive advantages to manufacturers in the personal care market for some time.

For example, the "Crazy texture" range includes formulations for children and teenagers that make maintaining personal hygiene into an enjoyable experience.

Cognis' alkyl polyglucoside surfactants (APGs) help manufacturers to make their formulations greener without sacrificing performance. These vegetablebased ingredients are ideal for mild, environmentally sound personal care formulations with excellent cleansing properties. More information about Cognis' APGs and the reasons for their success in the market can be found at a recently launched microsite,

The Green Chemical Solutions (GCS) classification system allows customers to see at a glance exactly how natural the individual ingredients in the Cognis Care Chemicals range are. It also quantifies the naturalness and performance of complete formulations - making it much easier for manufacturers to develop new products that meet the needs of specific consumer groups.

Says Young-Yull Kim, VP Sales & Marketing Cognis Care Chemicals Asia-Pacific: "Our indepth knowledge of local and global market trends translates into a real competitive edge for our customers. Cognis is ideally positioned to help manufacturers in Asia both serve trends within the region and expand into global markets. We have recently strengthened our presence in Asia with the opening of our new affiliate in Mumbai, India - and we will take another important step forward when our new APG plant in Jinshan, China, opens in May."

BASF Personal Care and Nutrition GmbH

Cognis is a worldwide supplier of innovative specialty chemicals and nutritional ingredients, with a particular focus on the areas of wellness and sustainability. The company employs about 5,600 people, and it operates production sites and service centers in 30 countries. Cognis has dedicated its activities to a high level of sustainability and delivers natural source raw materials and ingredients for food, nutrition and healthcare markets, and the cosmetics, detergents and cleaners industries. Another main focus is on products for a number of other industries, such as coatings and inks, lubricants, as well as agriculture and mining.

Cognis is owned by private equity funds advised by Permira, GS Capital Partners, and SV Life Sciences. In 2008, Cognis recorded sales of about 3 billion euros and an Adjusted EBITDA (operating result) of 351 million euros.