PresseBox
Pressemitteilung BoxID: 336176 (Audi AG)
  • Audi AG
  • Auto-Union-Straße
  • 85045 Ingolstadt
  • http://www.audi.de
  • Ansprechpartner
  • Esther Bahne
  • +49 (841) 89-35430

Audi sells most all-wheel-drive vehicles worldwide

(PresseBox) (Ingolstadt, ) .
- 316,824 vehicles built with allwheel drive in 2009
- "quattro" is most successful allwheeldrive system worldwide in the year of its 30th anniversary
- In Germany, too, Audi is top of allwheeldrive market segment

No other premium car manufacturer sells as many vehicles with allwheel drive throughout the world as does Audi. Last year the Ingolstadtbased carmaker built 316,824 cars with quattro drive. This means that around a third of all the Audi cars leaving the factory in 2009 were equipped with this successful technology. Top seller among the allwheeldrive models last year was the Audi Q5, with 109,117 produced.

In Germany, too, Audi's quattro drive has outperformed its competitors. The brand delivered 72,049 allwheeldrive vehicles to customers in 2009 and thus took first place in the premium segment.

In the year in which quattro celebrated its thirtieth anniversary, two Audi models won the "All-Wheel-Drive Car of the Year" poll. Readers of "AUTO BILD ALLRAD" voted the Audi A4 quattro and the Audi A8 top of their categories. Michael-Julius Renz, Head of Sales Germany at AUDI AG, was presented with the award on Thursday evening at an event held during the AMI show in Leipzig. It was the fifth year in succession that the prize had gone to the Ingolstadtbased company.

"Back then it was a truly pioneering act to venture along a new engineering path and launch the original quattro," says Renz. "But the true secret of the success achieved by quattro is that we have regularly reinvented it. For example, we recently introduced the crowngear center differential on the RS 5. The quattro drive may be thirty years old - but it's still very much a future oriented technology."

The spotlights went on to showcase the first Audi quattro on March 3, 1980 at the Geneva Motor Show. A series of motorsport victories began, and the success of this allwheeldrive system on both road and track was assured. Today, it is still one of the manufacturer's core competences and a major element in the Audi model initiative.

Audi AG

The Audi Group sold around 950,000 cars of the Audi brand in 2009. The Company posted revenue of €29.8 billion and an operating profit of €1.6 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The Company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 58,000 people worldwide, including 45,500 in Germany. Between 2010 and 2012 the Audi Group is planning to invest around €5.5 billion, mainly in new products, in order to sustain the Company's technological lead embodied in its "Vorsprung durch Technik" slogan. By 2015, Audi plans to increase the number of models in its portfolio to 42.

Audi has long been fulfilling its social responsibility on many levels - with the aim of making the future worth living for generations to come. The basis for Audi's lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forwardlooking human resources policy. One example of AUDI AG's commitment to environmental issues is the newly established Audi Environmental Foundation.