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Pressemitteilung BoxID: 371200 (Audi AG)
  • Audi AG
  • Auto-Union-Straße
  • 85045 Ingolstadt
  • http://www.audi.de
  • Ansprechpartner
  • Andrea Seltmann
  • +49 (841) 89-42130

Audi in China: Record sales figures and most satisfied customers

(PresseBox) (Ingolstadt, ) .
- Unit sales up 67.5 percent on prioryear month
- Sales of imported models went up fourfold in August
- J.D. Power: Audi with most satisfied customers in terms of sales and service
- Board Member for Sales Schwarzenbauer: "Dealers to invest 100 million euros in service quality"

AUDI AG has set yet another new sales record in China, its largest foreign market. With 22,358 units, the Company sold 67.5 percent more cars there than in August 2009. The brand's success is also reflected in terms of customer satisfaction, with the latest J.D. Power study showing that Audi delighted Chinese customers with its range of services more than any other premium carmaker in the last twelve months. And Chinese buyers also voted the brand's sales team as the best of its kind in the industry.

"Our partners in China are investing more than 100 million euros over a period of three years just to further enhance service quality," said Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. "To achieve our next targeted record of 300,000 units by 2012, we need to ensure high levels of customer retention in China just like in other countries." A high degree of satisfaction with sales and service are the basis for this, according to Schwarzenbauer.

The market research institute J.D. Power has already credited Audi with top figures for the current year: For the "Sales Satisfaction Index" (SSI) the institute asked Chinese newcar buyers how satisfied they were with contract negotiation, the sales process and competence of sales staff. And the customers voted Audi into first place in front of all other car brands on the Chinese market. In the J.D. Power "Customer Service Index" (CSI), too, the brand delighted its customers with topclass service more than any other premium carmaker.

"This impressively demonstrates our strategy of qualitative growth in China," said Dr. Dietmar Voggenreiter, Head of Audi China.

Audi sells as many premium cars in China as both of its core competitors combined.

And the Company aims to significantly increase the share of total sales comprised by imported models. Compared with the prioryear month, sales of imported models in fact went up fourfold in August, to a total of 3,202 units.

Audi AG

The Audi Group sold around 950,000 cars of the Audi brand in 2009. The Company posted revenue of €29.8 billion and an operating profit of €1.6 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007, of the Audi A4 in early October 2008 and of the Audi Q5 in July 2010. Production of the new Audi A1 has been running at the Brussels plant since May 2010. The Company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 58,000 people worldwide, including 45,500 in Germany. Between 2010 and 2012 the Audi Group is planning to invest €5.5 billion, mainly in new products, in order to sustain the Company's technological lead embodied in its "Vorsprung durch Technik" slogan. By 2015, Audi plans to increase the number of models in its portfolio to 42.