- ARBURG GmbH + Co KG
- 72290 Loßburg
- Susanne Palm
- +49 (7446) 33-3463
Arburg top video with over 100,000 views
- YouTube video receives over 100,000 views
- "ARBURGofficial" - Arburg's own YouTube channel
- Top video shows the injection moulding of 72 screw caps in less than three seconds
When it comes to YouTube, Arburg is also a successful pioneer. The company has been releasing up-to-date short films on this multimedia Internet platform since 2010, covering e.g. trade fairs, sector-specific solutions, automation and applications technology. And the success has been considerable. Both in terms of the number of films released online and the number of subscribers and views, Arburg is clearly ahead in the field of injection moulding machine manufacturing. Now, from a total of 63 videos, one has exceeded a remarkable threshold: on 28 May 2013, the film "Injection moulding of 72 screw caps in less than 3 seconds" became Arburg's most watched video, with 100,885 views.
Some further impressive figures demonstrate that YouTube has now become a platform that Arburg can consistently use in addition to its website to communicate with customers and interested parties all over the world. The English and German-language Arburg channel, "ARBURGofficial", for example, boasts a total of 362,796 video views and 680 subscribers (as at 28 May 2013). This is a comparatively high number of subscribers and visits for a specialised machine construction company.
Typical Arburg: well structured, clear and concise
Our clearly structured and easy to view films are extremely instructive because complex content can be represented much more clearly in moving images than in text. Moreover, viewers of videos are not overwhelmed with information. A good example of this is Arburg's top movie from the packaging sector. In just over two minutes, it demonstrates how 72 screw caps can be produced rapidly and reliably on an Allrounder injection moulding machine featuring downstream peripherals. Existing or potential customers who watch this film quickly and easily understand how production takes place and whether the solution shown could also answer to their requirements. The YouTube platform is therefore an ideal opportunity for the business partners to begin more in-depth discussions.
Top films on demand
Anyone wishing to view Arburg's top films can simply enter the term "ARBURGofficial" on www.youtube.com for immediate access to the company's own channel. Here, 63 videos are currently available for viewing. One click on the "Packaging/Verpackung" playlist, for example, and the required video is displayed in position one on the next screen. When the film has finished, viewers have various options: either watch more films, subscribe to the ARBURGofficial channel, or rate the video and/or write a comment. The company then responds to the comments in a short time.
Arburg provides a quick overview and comprehensive information with the "ARBURGofficial" YouTube channel a as well as with the Media Centre of the Arburg website www.arburg.com.
ARBURG GmbH + Co KG
In keeping with its motto "Arburg for efficient injection moulding", the company places the overarching topic of production efficiency at the centre of all its activities, taking into account the entire value-added chain. The objective is to enable the Arburg customers to manufacture their products in optimal quality at minimum unit costs - e.g. for the automotive and packaging industries, communication and entertainment electronics, medical technology, or the white goods sector.
An international sales and service network guarantees first-class, local customer support. Arburg is represented by its own organisations at 32 locations in 24 countries and by trading partners in more than 50 countries. The machines are produced exclusively at the parent factory in Lossburg, Germany. From a total of more than 2,200 employees, around 1,840 work in Germany. About 360 further employees work in Arburg's organisations around the world. In 2012, Arburg became one of the first companies to gain triple certification: to ISO 9001 (Quality), ISO 14001 (Environment) and ISO 50001 (Energy).
Further information about Arburg can be found at www.arburg.com.
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