Analysys Mason study sheds light on critical factors for success of local TV in France
According to the study, in order to capitalise on the opportunity presented by the transition to digital broadcasting and to revolutionise their struggling business models, local TV stations need to make a number of radical changes. Analysys Mason has been working to understand how to bring about the ideal conditions for the success and development of local TV.
The study by Analysys Mason on behalf of the French governmental and regulatory authorities - the DGMIC and the CSA - sheds light on the critical factors for the success of terrestrial local TV in France. The study was based on a review of local TV stations in France, and a comparative analysis with the main European markets and North America.
"Our economic analysis and our recommendations are based on interviews with regulators and the leading exponents in each of the countries studied. The purpose of our recommendations is to inform French public authorities thinking on how best to contribute to the development of local television in France," says Olivier Pascal, Lead Consultant at Analysys Mason's Paris office, and manager of the study.
The analysis shows that there is no single economic model that can guarantee the success of local TV; indeed, none of the countries studied has developed a solution that can ensure the success of a local TV industry offering significant local programming without public subsidy.
Based on the comparative research undertaken for this study, Analysys Mason has identified certain key measures that can be introduced to the French local TV market (and many of which would be applicable in other markets).
"We are delighted that the international expertise of Analysys Mason and our recognised expertise in the media can help local TV stations in France to continue to contribute to the diversity and enrichment of the French media landscape," said Lluís Borrell, Head of Analysys Mason's media practice and director of the study.
For all enquiries relating to the Analysys Mason study and its findings please contact firstname.lastname@example.org in the UK office or email@example.com in the Paris office.
Analysys Mason delivers strategy advice, operations support, and market intelligence worldwide to leading commercial and public-sector organisations in telecoms, IT, and media. Analysys Mason consistently delivers significant and sustainable business benefits. We are respected worldwide for the exceptional quality of our work, our independence and the flexibility of our teams in responding to client needs. The company has over 250 staff in 12 offices worldwide. Our headquarters are in London and we have a presence in Cambridge, Dubai, Dublin, Edinburgh, Madrid, Manchester, Milan, New Delhi, Paris, Singapore and Washington DC.