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austriamicrosystems signs-on as global sponsor of "Freescale Cup"

Donates technology to university-level intelligent model race car competition

(PresseBox) (Unterpremstaetten, Austria, ) austriamicrosystems (SIX: AMS), a leading global designer and manufacturer of high performance analog ICs, announced today a global sponsorship of the Freescale Cup, an international competition organized by Freescale Semiconductor in which teams of University students build, program and race intelligent, autonomous model race cars around a track. The fastest car to complete the track on its own without derailing wins.

austriamicrosystems is donating its TSL1401CL Linear Sensor Array device, developed by TAOS, the leading global supplier of intelligent light sensors, which was acquired by austriamicrosystems in 2011. The TSL1401CL is part of a camera module that is included in every team's car kit. The forward-looking TSL1401CL camera module provides data on the track edge locations, allowing the cars to automatically navigate through a variety of turns, a tunnel, speed bumps and crossings.

Building the autonomous race car also requires embedded software programming and basic circuit creation using Freescale parts included in the entry kit, as well as creation of motor control hardware and software for propulsion and steering.

"The Freescale Cup provides University students with an opportunity to put their electrical and mechanical engineering skills to the test in a collaborative and fun atmosphere," said Andy Mastronardi, Freescale's director of University Programs. "Our relationship with austriamicrosystems as part of the Freescale ecosystem is a longstanding and important one. Their contribution of leading-edge technology to the Freescale Cup is an extension of that relationship and very important to the mission of the race. It's with the help of industry leaders, such as austriamicrosystems, that we are able to support the students of today as they become the innovators of tomorrow."

"Our organization employs more than 300 talented analog design engineers and they can each remember what it was like to be a student and just beginning in their career," said Darrell Benke, Senior Marketing Manager, Optical Sensors and Lighting Business Unit at austriamicrosystems. "As a company, a Freescale partner and a member of the technology community, we're proud to support the Freescale Cup. We look forward to seeing the results produced by these talented University teams."

For more information about the Freescale Cup, please visit More information on the TSL1401CL Linear Sensor Array device, developed by TAOS, can be found at

ams AG

austriamicrosystems is a leading designer and manufacturer of high performance analog ICs, combining 30 years of analog design know-how with state-of-the-art manufacturing and test facilities and production partnerships. austriamicrosystems leverages its expertise in low power and high accuracy to provide industry-leading standard and customized analog products. Operating worldwide with more than 1,200 employees, austriamicrosystems focuses on the areas of power management, sensors & sensor interfaces and mobile infotainment in its markets Consumer & Communications, Industry & Medical and Automotive. Through the acquisition of TAOS, a world leader in advanced light sensors, austriamicrosystems has expanded its innovative sensor offering for growth markets such as mobile devices. austriamicrosystems is listed on the SIX Swiss Exchange in Zurich (ticker: AMS).

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