Adobe hat wichtige Erweiterungen von AdLens bekanntgegeben, Adobes Cloud-basierter Lösung zur Media-Optimierung. Die erste integrierte Plattform zur Steuerung und Optimierung von Suchmaschinen-, Display- und Social Media-Werbung bietet ab sofort eine nahtlose Datenintegration mit Adobe SiteCatalyst. Durch den Zugriff auf die marktführende Analyse-Lösung können Werbetreibende auf einfache Weise Konversionsmessungen berücksichtigen, um strategische Entscheidungen treffen und den optimalen Return on Investment (RoI) erzielen zu können. Darüber hinaus lässt sich AdLens mit dem Adobe AudienceManager verbinden, um über eine gezielte Segmentierung sicherzustellen, dass Werbekampagnen die richtigen Adressaten erreichen.
Durch die Integration von SiteCatalyst in AdLens können Anwender Datensätze für die Optimierung von
Durch die Integration von SiteCatalyst in AdLens können Anwender Datensätze für die Optimierung von
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