Die Prada Group setzt Adobe Real-Time Customer Data Platform und Adobe Journey Optimizer ein, um digitale und stationäre Kundenerlebnisse in Echtzeit zu verknüpfen und so die Kundenbindung und den Umsatz zu steigern.
Der Luxuskonzern nutzt zudem Adobe Substance 3D-Anwendungen und 3D-Design, um das Prototyping von Kleidungsstücken und Accessoires sowie Einkaufserlebnisse moderner zu gestalten.
Die Prada Group und Adobe haben heute auf dem Adobe Summit – The Digital Experience Conference – ihre erweiterte Partnerschaft bekannt gegeben, um die Personalisierung in Echtzeit zu ermöglichen und den Umsatz zu steigern. Die Kundenerlebnisse des globalen Luxuskonzerns sollen in diesem Zuge in allen digitalen und stationären
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