Nur zwei Prozent der Marketer nutzen KI für die Schaffung von Kundenerlebnissen
Über ein Drittel hat immer noch keinerlei Zugriff auf relevante Kundendaten
Fachkräftemangel bremst Ausbau des Experience Business
Künstliche Intelligenz (KI) ist aus dem Marketing 2018 nicht mehr wegzudenken: 42 Prozent der weltweiten Marketer setzen in ihrem Unternehmen bereits auf selbstlernende Algorithmen oder planen es in den nächsten zwölf Monaten zu tun – sei es für die Daten-Analyse (51 Prozent), das E-Mail Marketing (26 Prozent) oder Programmatic Advertising (22 Prozent). Die vielfältigen KI-Potenziale für eine erfolgreiche Customer Experience bleiben jedoch weitgehend ungenutzt: Nur zwei Prozent bringen KI zum Einsatz, um begeisternde
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