Webinar: Preference management in action: exploring practical use cases
Often, the preference manager is treated as a mere formality for compliance and a simple opt-in tool. As a result, marketing teams don’t get the opportunity to explore its full potential.
In this webinar, our experts will show you creative ways you can use a preference manager to truly understand your customers. So calling all marketing leaders and your CRM teams to come and learn something new!
You can put these tactics into practice regardless of industry you are in - e-commerce, healthcare, wellness, charities or travel or others.
During the webinar, our experts will touch on:
In this webinar, our experts will show you creative ways you can use a preference manager to truly understand your customers. So calling all marketing leaders and your CRM teams to come and learn something new!
You can put these tactics into practice regardless of industry you are in - e-commerce, healthcare, wellness, charities or travel or others.
During the webinar, our experts will touch on:
- Creative ways to collect preferences
- Centralising consents & preferences
- Maintaining a compliant audit trail
- Enriching customer insights with your CRM
