Conquer Japan with Japanese com-Domain!

(PresseBox) (Koeln, ) Domains with special characters or IDN-domains have been around for some time, for example, domains with Cyrillic characters at .com. The crucial difference to the new IDN domains is that the special characters are now put on the right side of the dot. On the left side of the point there aren't necessarily special characters, but also names in Latin script.

Verisign starts its first com-Domain with Japanese characters. It can be assumed that in the future a considerable part of the domains in Japan will be in Japanese characters, this because a large part of the Japanese does not understand English. Who does not want to ignore this segement of Japanese society has to offer websites in Japanese which domains are in Japanese on the left and the right side of the dot.

The com-Domain with Japanese characters is called xn--tckwe-Domain in Punycode. The DNS-System has to translate every domain with Japanese characters in Latin Punycode, since the DNS-System only understands Latin characters.

The conventional com-Domain consists of three characters.The traditional com-Domains owe their unparalleled success also to brevity. The Japanese com-Domain tops the conventional domain because it is even shorter. It consists of two Japanese characters.

There are four different registration steps for the com-Domains in Japanese:
-Sunrise Period
-Priority Access Program
-Landrush Period
-General Availability

There are two methods to register a domain with Japanese characters in a preferencial way:

1. Sunrise Period: the identical name in Latin or in Japanese must be registered as a trade mark.

2. Priority Access Program: One has to own the exact same name at the traditional com-Domain. There have been IDN domains with Japanese characters left of the dot at the traditional .com domain name since a longer time, which means that both Latin and Japanese names can be registered with Japanese com-Domains at the Priority Access Program.

The Sunrise Period ends on 31 January 2016. Whoever is interested in the Sunrise Period must register brands at the Trademark Clearinghouse. Those who have already registered another new top level domain in the Sunrise Period should own a so-called SMD-File. With the SMD file it is possible to immediately register during the Sunrise Period at the Japanese version of the com-Domains names. It is enough if the SMD file is sent to ICANN Registrar Secura along with the order. A registration of the trade mark at the Trademark Clearinghouse is no longer necessary.

When using the Priority Access Program one must own the same name at the conventional com-Domain in order to register the name in the Japanese variant. The price is as low as in the "General Availability", even if one may register much earlier.

Hans-Peter Oswald (English) (English)
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