Cloud-Domains for anyone

(PresseBox) (Koeln, ) Rows and flows of angel hair
And ice cream castles in the air
And feather canyons everywhere
I've looked at clouds that way

Joni Mitchell

Over the coming weeks, more than 30 Pioneers will begin using cloud-domains, which will help reflect their business capabilities and position their brands in a unique way. Pioneers range from market leaders in the cloud computing industry, to innovative startups – spanning both consumer and business (B2B) sectors.

Through participation in the Pioneer Programme, organisations will be first to market with the .cloud-domain, and have a head start of more than three months before cloud-domain is available for general registration early next year.

While the cloud-domain is an attractive proposition to businesses within the cloud services space, the concept of cloud also resonates with broader audiences than ever before, which is why cloud-domains will be available to anyone without restrictions. The Pioneer Programme was open to any business with a unique story to tell, regardless of industry or size. The team behind cloud-domain was particularly keen to make the Pioneer Programme accessible to early stage companies from all over the world. Inspired by how cloud computing has made so many new and useful applications possible, the team wanted to encourage and support innovation in startups and early stage companies.

Francesco Cetraro, head of Registry Operations at cloud-domain commented: "The objective of the cloud-domain Pioneer Programme is to showcase great stories of disruption and innovation in the cloud space and beyond. We are happy that so many interesting companies found the value in using a cloud-domain to tell their story and were eager to be Pioneers. Today, we are extremely thrilled to announce the first wave of .cloud Pioneers going live, with more following in the coming weeks. We look forward to supporting our new found Partners in their journey."

One of the companies signed up to.cloud to date is ScreenCloud - a London-founded SaaS company, creating powerful, easy-to-use products to help businesses and retailers take control of their digital signage. ScreenCloud has built the new. cloud into its entire company branding, recognising the relevance of the domain over a standard .com alternative.

Haje Jan Kamps, CEO of ScreenCloud, said: "We are incredibly excited to be among the first people launching on the brand new .cloud TLD - our company is all about putting powerful digital signage solutions in the cloud; having that as part of our URL is too good an opportunity to pass up."

"To us, everything we do is part of a narrative. Obviously, a good and memorable domain is part of that story – we believe that cloud-domain heralds a new and bright future for the next generation of SaaS businesses, and we are pleased to be ahead of the curve."

Over the next few weeks, more new cloud-domain sites will join the first Pioneers, including:

-Canonical Ltd.. The UK company behind the world's most popular Linux distribution Ubuntu. Canonical has successfully built an Open Source software platform that runs everywhere from the smartphone, tablet and PC, to the server and cloud, free to use, share and develop around the world. For them, cloud-domain represents the best way to give a dedicated, easy-to-remember and accessible home to all their cloud-related products.
-SpamExperts.A key player in SaaS email security services that offers a (hosted) cloud based solution for email filtering and archiving. For them cloud-domain created a new avenue to establish a cloud online identity and foster trust while strengthening the SpamExperts brand’s link to the cloud environment.

The launch of cloud-domains is running in different phases. The official launch of cloud-domain has started on November 16th, 2015 with a Priority Registration Phase reserved for holders of registered Trademarks. This is being referred to as the "Sunrise" phase.

Once sunrise is over, the "Landrush phase" will begin. This opens on January 25th and runs until Feburary 5th, 2016. During this period, brands, businesses and individuals can place their orders for registrations of any available domain. Domains that receive more than one valid request during this phase will be allocated through an auction among all the applicants that requested it.

On February the 16th, 2016, cloud-domain will move out of the launch phase and registration will be open for General Availability.

It is recommended, to pre-register cloud-domains at registrars, in order to secure all chances.

The cloud-domain is an extension open to everybody, and there are no special eligibility requirements to register one.

Hans-Peter Oswald
http://www.domainregistry.de/... (English)
http://www.domainregistry.de/... (Deutsch)
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