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Aero-domain: it's all in the name

"By aero-domains one knows where to find us"

(PresseBox) (Cologne, ) The web address www.nafa.aero provides a case book example of the benefits of using the aero-domain as a means of providing the essential differential among domains.

The National Aircraft Finance Association, NAFA, is a US-based non-profit corporation dedicated to promoting the general welfare of individuals and organizations providing aircraft financing and loans secured by aircraft; to improve the industry's service to the public; to work with government agencies to foster a greater understanding of our member's needs.


The Association provides a case book example of the benefits of using the aero- domain as a means of providing the essential differential among domains. The lottery of who got the name first can be particularly difficult for associations – which may end up with initials that identify it clearly within its own sector of interest, but which may also duplicate the initials of an organization in a completely different sector.

In pre-Internet days, that did not present a problem. For example, those involved in financing general aircraft were unlikely to be involved with a body involved in "teaching artists the fine art of making art" or with an association for those involved in managing fleets of cars, trucks and vans. But unique means unique within the Internet and all those groups use the initials "NAFA". So the art group took nafa.com (first registered 1994) and the fleet management association took nafa.org (first registered 1995), while the National Aircraft Finance Association took nafa-us.org (first registered 1999).

Today type "NAFA" into Google and the first page comes up with a whole range of organizations using these initials, as well as those already mentioned. They include the North American Flyball Association (flyball.org), the Nanyang Academy of Fine Arts (nafa.edu.sg), North American Fur Auctions (nafa.ca), and the North American Falconers Association (n-a-f-a.org).

Not surprisingly, NAFA decided to remove itself from the web noise, focusing its Internet naming policy exclusively at its core business – the air transport community.

"Adopting the aero-domains was an obvious choice for us," according to NAFA Treasurer and Executive Director Karen Griggs. "There are 83 million domain names worldwide and 46 percent of those are .com. No wonder there can be confusion. Our business is specific – it's of no interest to the vast majority of those using the Internet. But those who do deal with us need predictability – and we need security. Adopting the .aero domain has yielded both. Our members and stakeholders know where they can find us. And that’s what counts."

NAFA's membership and associate membership of some 120 companies are all leaders in helping buyers, sellers and finance companies within the aircraft transaction process. The organization also provides members with a forum for both education and the sharing of information and knowledge – all directed at encouraging the financing, leasing and insuring of general aviation aircraft.

Hans-Peter Oswald
https://www.domainregistry.de/...

About Secura GmbH

Abdruck und Veroeffentlichung honorarfrei! Der Text
kann veraendert werden.

Secura GmbH ist ein von ICANN akkreditierter Registrar für Top Level Domains. Secura kann generische Domains registrieren, also z.B..com, .net etc. und darüber hinaus fast alle aktiven Länder-Domains registrieren.

Secura gewann 2016 den "Ai Intellectual Property Award 2016" als "Best International Domain Registration Firm - Germany". Beim "Innovationspreis-IT der Initiative Mittelstand 2016" wurde Secura als Innovator qualifiziert und wurde beim "Innovationspreis-IT der Initiative Mittelstand 2016" im Bereich e-commerce auch als einer der Besten ausgezeichnet. Beim Innovationspreis-IT der Initiative Mittelstand 2012 und beim Industriepreis 2012 landete Secura GmbH unter den Besten. Beim HOSTING & SERVICE PROVIDER AWARD 2012 verfehlte Secura nur knapp die Gewinner-Nomierung.

Seit 2013 ist Secura auch bei den Neuen Top Level Domains sehr aktiv. Secura meldet Marken für die Sunrise Period als Official Agent des Trade Mark Clearinghouse an.


ICANN-Registrar Secura GmbH
Frohnhofweg 18
D-50858 Koeln
Germany
Phone: +49 221 2571213
Fax: +49 221 9252272
secura@domainregistry.de
http://www.domainregistry.de
http://www.com-domains.com

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