Aero-domain: it's all in the name
"By aero-domains one knows where to find us"
The National Aircraft Finance Association, NAFA, is a US-based non-profit corporation dedicated to promoting the general welfare of individuals and organizations providing aircraft financing and loans secured by aircraft; to improve the industry's service to the public; to work with government agencies to foster a greater understanding of our member's needs.
The Association provides a case book example of the benefits of using the aero- domain as a means of providing the essential differential among domains. The lottery of who got the name first can be particularly difficult for associations – which may end up with initials that identify it clearly within its own sector of interest, but which may also duplicate the initials of an organization in a completely different sector.
In pre-Internet days, that did not present a problem. For example, those involved in financing general aircraft were unlikely to be involved with a body involved in "teaching artists the fine art of making art" or with an association for those involved in managing fleets of cars, trucks and vans. But unique means unique within the Internet and all those groups use the initials "NAFA". So the art group took nafa.com (first registered 1994) and the fleet management association took nafa.org (first registered 1995), while the National Aircraft Finance Association took nafa-us.org (first registered 1999).
Today type "NAFA" into Google and the first page comes up with a whole range of organizations using these initials, as well as those already mentioned. They include the North American Flyball Association (flyball.org), the Nanyang Academy of Fine Arts (nafa.edu.sg), North American Fur Auctions (nafa.ca), and the North American Falconers Association (n-a-f-a.org).
Not surprisingly, NAFA decided to remove itself from the web noise, focusing its Internet naming policy exclusively at its core business – the air transport community.
"Adopting the aero-domains was an obvious choice for us," according to NAFA Treasurer and Executive Director Karen Griggs. "There are 83 million domain names worldwide and 46 percent of those are .com. No wonder there can be confusion. Our business is specific – it's of no interest to the vast majority of those using the Internet. But those who do deal with us need predictability – and we need security. Adopting the .aero domain has yielded both. Our members and stakeholders know where they can find us. And that’s what counts."
NAFA's membership and associate membership of some 120 companies are all leaders in helping buyers, sellers and finance companies within the aircraft transaction process. The organization also provides members with a forum for both education and the sharing of information and knowledge – all directed at encouraging the financing, leasing and insuring of general aviation aircraft.
About Secura GmbH
Abdruck und Veroeffentlichung honorarfrei! Der Text
kann veraendert werden.
Secura GmbH ist ein von ICANN akkreditierter Registrar für Top Level Domains. Secura ist bei ICANN für alle generischen Domains akkreditiert, also fuer .com, .net, .org, info, .biz, .name, aero, coop, museum, travel, jobs, mobi,asia, cat und kann daher alle generischen Domains registrieren. Secura kann darüber hinaus fast alle aktiven Länder-Domains registrieren.
Beim Innovationspreis-IT der Initiative Mittelstand und beim Industriepreis der Initiative Mittelstand landete die Secura GmbH 2012 unter den Besten. Beim HOSTING & SERVICE PROVIDER AWARD 2012 verfehlte Secura nur knapp die Gewinner-Nominierung.
ICANN-Registrar Secura GmbH
Hans Peter Oswald
Am Alten Posthof 4-6
Koeln, NRW 50667
Phone: +49 221 2571213
Fax: +49 221 9252272
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